WhatsApp pricing
WhatsApp pricing calculator
Pick the country you message, enter how many messages you send each month and see what Meta charges.
Meta's prices, fetched 6 November 2026. Meta's pricing documentation
Countries without their own rate pay their region's rate. Denmark, Norway, Sweden and Finland are in Rest of Western Europe.
Messages per month
Offers, news and other promotional templates
Order updates, confirmations and reminders
One-time passcodes
Free-form replies inside the 24-hour window. The first 1,000 per phone number each month are free.
Estimated monthly cost
US$93.40
About €83.21 or DKK 622.00
Marketing
1,000 × US$0.0592
US$59.20
Utility
1,000 × US$0.0171
US$17.10
Authentication
500 × US$0.0171
US$8.55
Service
500 × US$0.0171 · 1,000 free
US$8.55
Meta's rates are in USD. EUR and DKK are indicative, converted at the European Central Bank reference rate from 5 November 2026. Your invoice can differ.
Utility and authentication get cheaper at high volume. Meta counts the tiers each month per country or region and type, across all your phone numbers, and the calculator applies them to the volume you enter.
Only Meta's own prices. Providers that give you access to WhatsApp can add their own fees on top.
Questions about WhatsApp pricing
How much does the WhatsApp Business API cost?
Meta charges per delivered template message. The price depends on the type of message (marketing, utility or authentication) and on the country calling code of the person you write to. Free-form service replies are free for the first 1,000 per business phone number each month and charged after that. Messages your customers send to you are free.
What is a marketing message?
A template message with a promotional purpose, for example an offer, a new product, an invitation or a reminder to come back. A template that mixes useful information with promotion also counts as marketing. It is usually the most expensive type.
What is a utility message?
A template message about something the customer has already started or asked for, such as an order confirmation, a delivery update or a booking reminder. If it also promotes something, it counts as marketing.
What is an authentication message?
A template message with a one-time passcode that lets a customer confirm who they are, for example when they log in.
What is the customer service window?
When a customer messages or calls your business on WhatsApp, a 24-hour window opens, and every new message from the customer starts it again. Inside the window you can reply freely without a template. Outside it you can only send approved templates. Replies inside the window are service messages: the first 1,000 per phone number each month are free. Utility templates sent inside the window are charged at the normal rate.
Are any WhatsApp messages free?
Yes. Messages your customers send to you are free, and so are the first 1,000 service messages per business phone number each month. When a customer writes to you from a Click-to-WhatsApp ad on their phone and you reply within 24 hours, a free entry point window opens. It can stay open for up to 7 days, and the messages you send in it are free.